Ejga! Za lepše Jesenice
Ejga! For better Jesenice
is an informal group of citizens who wants to make their city Jesenice (Slovenia) better through volunteer work and initiatives through local bodies and institutions.
Logo and visual identity:
Logo contains the medieval symbol for iron in the letter J, and through those two elements it connects with the history of the city. The graffiti look of the logo depicts the free spirit of the city streets, where voluteers work and gives a positive vibe through colour variations.
Street look of the cover, with chalk drawing and photographs of members and their work, gives the book authenic feel and connects with the spirit of the city they try to improve.